Dear NAAA Member:
Born from the entrepreneurial spirit meeting a consumer need in the Great Depression, nurtured in the free market, and safeguarded by an association of colleagues, the auto auction industry has grown to become a vital part of North America’s commerce. Last year you and your fellow members sold 7.9 million vehicles worth $72.7 billion in gross revenue.
In addition to that major economic impact, auto auction members like you contribute to the wellbeing of individual communities across the continent by generously sharing your success through public service and philanthropic activities.
We at the NAAA are proud of the positive role our members play in making a difference in both the national economy and the local community. President Paul Lips has designated August 19-23, 2013, as “National Auto Auction Week” to increase the public’s awareness of the industry and its contributions to society.
This special week celebrates our industry’s seven decades of entrepreneurship, financial success and community service. We encourage you to use this time to thank your loyal customers, recognize your outstanding employees and renew your commitment to the community with a variety of events and activities. I would urge you to invite your governor, mayor or other elected leaders to give this week their stamp of approval with an official proclamation.
Online at www.naaa.com you’ll find a sample letter requesting a proclamation, along with celebration materials available to help you kick off this event, and keep it running strong
National Auto Auction Week activities can be the center of your marketing efforts. So please use these materials to promote your business and get the word out to the public about what you do for the community. And it’s the perfect time to say “Thank You” to your dealers and employees. National Auto Auction Week provides an excellent opportunity to show your appreciation for the people who contribute to the success of your auction.
Of course, however you choose to celebrate this exciting week, remember, the most important thing is to have fun!
Best Wishes for a Great National Auto Auction Week,