Mississauga, ON— With the integration of the company’s U.S. website now complete, ADESA is undergoing a similar process in Canada with ADESA.ca and OPENLANE.ca and the launch of next.ADESA.ca.
The new website—next.ADESA.ca—was built on the industry-leading technology of OPENLANE, which ADESA acquired in late 2011. This new site will replace the post-login pages of OPENLANE.ca.
After dealers log in to OPENLANE.ca, they will now find a new user experience—next.ADESA.ca—and will buy and sell cars on this new platform.
“This is the next step as we continue to move the ADESA Canada marketplace to OPENLANE technology,” said Stephane St-Hilaire, president of ADESA Canada. “The ADESA and OPENLANE teams have been working closely together as we develop additional remarketing opportunities for our customers. I would like to thank them for their hard work and dedication to deliver this enhanced online platform.”
Logged-in dealers will be greeted by a personalized homepage featuring saved vehicle searches for quick reference to desired vehicle inventory. They will also now have access to ADESA Run Lists of inventory offered at auction—which is searchable by make, model, year, price, location, seller and more.
Another new feature for OPENLANE customers on next.ADESA.ca is the new ADESA Market Guide. This guide combines both in-lane and online vehicle pricing to help customers evaluate auction sale results and determine market averages.
“I am pleased by our progress and excited by what next.ADESA.ca means for our Canadian customers,” said Peter Kelly, president and CEO of OPENLANE. “We are one step closer to building a unified online venue for remarketing vehicles upstream, midstream and at auction.”
ADESA.ca will continue to run side-by-side with next.ADESA.ca. During this transition, there will be a single sign-on so users can navigate seamlessly between the two platforms. ADESA LiveBlock, which simulcasts vehicle auctions from all ADESA locations, and ADESA DealerBlock, which offers bid-now sales events or buy-now pricing 24/7, will continue to be temporarily located on ADESA.ca.
Additional features and functionality will continue to be added to next.ADESA.ca during the coming months until all features and inventory are merged to a single site. By late 2013, next.ADESA.ca will transition to ADESA.ca—resulting in one, fully integrated website to serve Canadian customers both at auction and online.
Customers will need a current ADESA.ca or OPENLANE.ca account to utilize next.ADESA.ca. For more information or to register for an account, call ADESA Customer Connection at 866-966-5263.
Not a registered dealer but interested in learning more about next.ADESA.ca? Visit adesa.ca/whatsnext.
ADESA offers a full range of auction, reconditioning, logistical and other vehicle-related services to meet the remarketing needs of both its institutional and dealer customers. With 67 auction locations in the United States, Canada and Mexico, strategically located near metropolitan areas with a large concentration of used vehicle dealers, the company is well positioned to host physical and Internet auctions. ADESA LiveBlock simulcasts vehicles worldwide. ADESA DealerBlock offers two ways to buy: bid-now sales events or buy-now pricing 24/7. Through its related subsidiaries of AutoVIN® and PAR North America, it is also able to provide additional services including inspections, inventory audits and remarketing outsourcing solutions including a network of repossession agents, titling and auction sale representation. Visit ADESA.com for details.
NAAA Posted 5/6/2013