For Immediate Release

" Dealers Auto Auction of the Southwest, a leading edge Independent Auto Auction has completed its "Sale Day Mobile Operating System", stated former NAAA President Jim DesRochers.

Mobile is not just about dealer access to our auction data streams, stated Jim, it's the ability to use mobile technology prior to and during the sale to make both online and in lane functions seamless.

" When you have a vision and partners like WTG and the Web Guys, you can accomplish anything you want" stated auction General Manager and 2012 Auto Remarketing Woman of the year honoree, Stephanie Gingras. In conjunction with our partners software, IPads check-in, image, CR and upload all that data wirelessly to our website, our server and to AutoIMS, continued Stephanie.

We have put mobile devices in the hands of all of our key operating staff, including all lane leaders and provided them all with email addresses to communicate both internally with our staff members and with dealers directly.

"What other auction can you easily access through its run list, 8 images, dealer and repo CR's, Mexico Ready and CARFAX Transaction proprietary information and then email a lane leader directly with questions about a unit you might need more information on, stated Jim.

Add to this to the fact that your bidder badge pops up on your mobile device as you enter the auction, your handouts are real time updates on the DAASW.com and .MX run lists and not outdated when printed, paper lists and you are seeing where we are going, stated Stephanie.

What's next for DAASW, glad you asked, stated Jim, by the end of the first quarter we envision virtual, as all transactions are posted real time to your MY ACCOUNT feature on DAASW.com and .MX, paperless gate releases and invoices texted or e-mailed to you and more surprises.

Everything is about a blend of technology and brick and mortar synergy stated Stephanie, but more importantly it's about people communicating with people on a variety of levels, so we never lose the personal touch.

We host the NAAA Condition Report Training class in March and we hope that many other industry people and events will come join us in 2015 stated Stephanie and Jim, as we believe the Independent auction space gives consignors and buyers tremendous flexibility and ownership and management continuity.

###

Posted 1/26/15