Dealers Auto Auction of the Southwest Announces the Next Level in
Sale Day Customer Service

PHOENIX, AZ — Dealers Auto Auction of the Southwest, announces the next level in sale day customer service with the Grand Opening on June 1st of its "Diamond Digs" facility. In a time when auctions are devaluing their service with rebates and related to gain short term market share, Dealers is focused on investing in customer service amenities to enhance its value to its key customers in the long term, stated former NAAA President Jim DesRochers.

In reviewing membership, it wasn't volume that we wanted to exclusively reward, continued Jim, it was longevity, loyalty and a sense of professional partnership which we deem essential in providing win-win service and results to our consigning and purchasing partners.

What will the unique amenities be for this incredible sale day experience?

  • Bidder Badges ready if you want traditional paper ones or a digital one within your DAASW app, automatically assigned to you as you enter the auction. standing in line and using a kiosk a thing of the past.

  • PDF style run list if you choose this traditional paper option or a digital one through our state of the art mobile site at DAASW.com or .MX on your mobile device. If you forget yours, borrow one of our iPads for the day.

  • Don't want to stand in the heat or cold waiting for your run time to come up, sit in luxury with three big screen feeds, one for the national news, one exclusively reflecting simulcast and one showing all the in-lane and online events at the sale.

  • Want to get some work done while you wait, utilize our portable, mobile, wireless, I-Pad Pro and e-printer workstation.

  • Need to know the weather at your next destination, don't hesitate to ask Alexa that question or anything else you need to know.

  • Hungry, a complete continental breakfast and lunch awaits you.

  • Have any questions before or after the sale, ask our concierge, now a part of our sales team, through our Diamond Digs email.

Want to see what else, then join the DAASW partnership and see why membership does have its privileges, stated Jim, we started Carfax Transparent Transactions, Mexico Ready and DAASW Lane Upgrades, this is just the newest iteration in Independent Auction service.

NAAA Posted 5/19/2016