ATLANTA –While March is known for its action-packed college basketball tournament games and strategic plays on the court, dealers will get their own key plays by participating in Manheim’s “Selling in the Zone,” promotion. The promotion, which runs Feb. 23-March 29, offers customers five key plays designed to market their vehicles better, increase buyer confidence and increase conversion rates. The plays, which are depicted with basketball-themed player cards, include: condition reports (CRs), remote seller, vehicle pricing, setting floors and seller-paid post-sale inspections (PSIs).
“We have seen an increase in dealer inventory this year, so our focus is to help customers sell their vehicles effectively,” said Stephen Smith, senior director of customer marketing at Manheim. “As part of this promotion, we share best practices on how to help dealers increase buyer interest and confidence. It’s important that we make sure dealers know the right strategies to sell their vehicles. For instance, we know that vehicles with condition reports are three times more likely to be sold at auction than vehicles without CRs.”
In addition to receiving effective selling tips, customers can also sign up to win daily prizes and qualify for the grand prize drawing.
Dealers can visit http://www.manheimzone.com/ to see how they can list vehicles more quickly and easily online, utilize CRs and PSIs effectively and learn more about starting bids and other pricing techniques. Dealers are encouraged to collect all five cards on the website and enter to win one of the $100 prizes awarded daily, and also register for the grand prize drawing. The three customers at the top of the leaderboard will each win a $1,000 prize following the promotion.
During this promotion, dealers who purchase vehicles on OVE.com will be eligible for a daily drawing of a team jersey. Customers purchasing 15 or more units being consigned by Avis Early Access or US Bank Upstream during the final two weeks of the campaign will earn a big screen TV just in time to watch the NCAA Championship Game.
Customers can also have some fun as this promotions runs during the annual NCAA Basketball Tournament. Auctions will pass out printed collectible cards of Manheim’s five key players: Johnny “Status” Condition Report, Joe “On the Go” Remote Seller, Charlie “Just Right” Inventory Pricing, Billy “Bid Max” Setting Floors and “Inspector” Pete Seller-Paid PSIs. These are the same player cards included on the “Selling in the Zone” website.
About Manheim (www.manheim.com)
Manheim is the leading global provider of vehicle remarketing services, connecting buyers and sellers of used vehicles to the largest wholesale used-vehicle marketplace. The company helps dealer and commercial customers achieve results by providing physical and digital auction channels, data analysis, financing, transportation and mobile products and solutions.
Manheim pioneered in-lane vehicle auctions and has been an innovator in both digital and mobile auction platforms. Manheim registers nearly 7 million used vehicles annually, facilitating transactions representing nearly $46 billion in value. Manheim’s research and consulting arm, Manheim Consulting, provides industry-leading market intelligence and publishes the widely recognized annual Used Car Market Report. The company offers dealer financing through NextGear Capital, Inc., and transportation services through Ready Auto Transport.
Headquartered in Atlanta, Manheim has more than 20,000 employees in 122 worldwide sites and generates annual revenues of more than $2.5 billion. A subsidiary of Cox Enterprises, Manheim participates in “Go Green with Manheim,” the company’s sustainability program.
NAAA
Posted 2/24/2015