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Manheim’s Wholesale Institute Expands Educational Offerings for Dealers

Adds Customized Remarketing Training to Online Wholesaling Curriculum

ATLANTA – With the start of another school year for thousands of students, Manheim begins another year supporting dealer education and training by expanding The Wholesale Institute (TWI) curriculum. In addition to its popular online wholesaling workshop, Manheim has folded the Remarketing Training program (MRT) under the TWI umbrella, which includes training on all products and services developed by Manheim.

“More than 6,000 dealers have been trained through the TWI program since 2006,” said Rick Pomeroy, vice president of national clients sales support for Manheim. “After hearing from our buying and selling customers, we realized we needed to expand the TWI workshop to include more product-type training. The MRT team trained over 400 dealer management teams on how to effectively use Manheim’s new products and services last year. Due to the success of these pilot sessions, we anticipate that number will continue to grow significantly.”

While Manheim has been focused on helping individual customers become more successful through interactive educational workshops for many years, the company has expanded its focus to help its institutional customers take advantage of those same tools.

In addition to products and services, the MRT offers custom-built training for larger dealer teams in addition to sessions in both English and Spanish. Due to customer requests, so far this year, 11 four-hour training sessions have been scheduled at Manheim locations within North America.

With combined industry experience, Mike Roberts and Chris Hill of Manheim’s national client sales support team facilitate the training designed to help customers take advantage of Manheim’s technology and digital products to save time and enhance profitability. Although TWI trainers can offer insights on nearly every product, to keep up with evolving technology trends, most Manheim customers are seeking a stronger understanding of the latest digital products and easier and faster ways to use them.

“Ongoing training and education for buyers and sellers is essential, especially in this current market,” Pomeroy said. “Our goal is to help our customers learn new and better ways to locate the best inventory for their customer base in order to stay ahead of market competition. Helping dealers succeed is the key to their success as well as Manheim’s.”

The TWI team offers educational events at Manheim locations as well as customized events for larger dealer and commercial customers at convenient locations. For more information on TWI, please visit http://thewholesaleinstitute.com/, or email education@manheim.com to request a training event.

About Manheim (www.manheim.com)

Manheim is the leading global provider of vehicle remarketing services, connecting buyers and sellers of used vehicles to the largest wholesale used-vehicle marketplace. The company helps dealer and commercial customers achieve results by providing physical and digital auction channels, data analysis, financing, transportation and mobile products and solutions.

Manheim pioneered in-lane vehicle auctions and has been an innovator in both digital and mobile auction platforms. Manheim registers nearly 8 million used vehicles annually, facilitating transactions representing more than $50 billion in value. Manheim’s research and consulting arm, Manheim Consulting, provides industry-leading market intelligence and publishes the widely recognized annual Used Car Market Report. The company offers dealer financing though NextGear Capital, Inc., and transportation services through Ready Auto Transport.

Headquartered in Atlanta, Manheim has more than 20,000 employees in 106 worldwide sites and generates annual revenues of more than $2.5 billion. A subsidiary of Cox Enterprises, Manheim participates in “Go Green with Manheim,” the company’s sustainability program.


NAAA Posted 8/26/2013