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Resources & Tools

Branding and Marketing the organization relies on the hard work and
Membership in NAAA provides automatic dedication of these volunteers. The ideas,
brand identity. To the remarketing commu- input and enthusiasm members bring to the
nity, the association’s familiar logo stands as table are vital to the function, achievements
a symbol of a quality auction, serving as a and ongoing success of this organization.
sign of assurance to customers of depend- The committees furnish an effective task
ability, high standards, excellent service, force for the association, since they ensure
value and trustworthiness. Many manufacturer group participation in problem solving, the
and other consignors will only deal with development of initiatives and their imple-
NAAA member auctions. mentation. They also offer a forum for the
The association also conducts marketing many interests within NAAA and provide an
and public awareness campaigns through important training ground for future leaders.
media releases, advertising in mainstream
trade publications, and social media, such National Auto Auction Week
as Facebook and LinkedIn. Held each August to mark the founding
of the association in 1948, members have
Publications access to a campaign kit plus other useful
NAAA publishes an Annual Membership public relations assistance to help promote
Directory, bi-monthly trade magazine the many contributions auto auctions
“On The Block,” reports, guidelines, Eblast make to both the national economy and
updates and other materials to keep its their communities.
members informed.
Recruitment and
Website Retention Program
NAAA maintains a website, NAAA.com, that Based on a study commissioned by NAAA,
features member news, industry updates, “Solving the Technician Challenge,” the
association announcements, commissioned association has developed measures to
reports and helpful information, including address the shortage of trained vehicle
best practices, policy guidelines, recom- service and repair technicians.
mended standards, advice from experts, NAAA created AutoAuctionJobs.com to help
media library, and event details, plus an job seekers connect with member auctions
exclusive membership section. that have jobs to fill. People can use the
free online resource to read descriptions
Committees of the types of jobs found at auto auctions
Each year, NAAA’s president appoints (such as inspectors, condition report writers,
individuals to represent, engage, and serve lot managers, detailers and drivers as well
the association membership through work as technicians) and complete a general
conducted by various committees. Because application or submit a resume. A full-time
NAAA operates on a system of committees, Talent Acquisition Specialist, contracted by

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